Prof. (Dr.) Sudhir Rana is a marketing faculty at College of Healthcare Management & Economics at Gulf Medical University, UAE. He believes in driving and motivating academics and research such a way that, it can be best utilized in an enthusiastic and dynamic environment to foster versatile personalities. He is MBA and Ph.D. with MHRD Scholarship from Government of India and Post Doctorate from Putra Business School, University of Putra, Malaysia. His research profile is followed by publications into ABDC/ABS/Scopus/Web of Sciences Ranked & indexed journals published by Elsevier, Emerald, InderScience, Sage, and Neilson Journal Publishing etc. Dr. Rana is a versatile academician. He performs various roles, as Guest Faculty, Scholar, Editor, Editorial Board Member, Guest Editor, Author, Guest Speaker/Panel Speaker/Moderator, Conference Speaker/Session Chair/Committee Member & Convener, and Workshop Expert at various platforms in India and overseas. He is a senior editor with the International Journal of Emerging Markets (Emerald); FIIB Business Review (Sage); South Asian Journal of Marketing (Emerald); and Advances in Emerging Economies and Business Operations (Taylor & Francis). Dr. Rana has delivered more than 100 workshop sessions and expert talks across the globe on different topics related to publishing in high quality journals.