Prof. (Dr. Mrs) P. G. S. Amila Jayarathne is a Professor in Marketing and former Head of the Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura (USJ). She has published in several international conferences and in high-ranked (A*) indexed journals including International Journal of Operations and Production Management and Production Planning and Control. She is also a reviewer for several A* journals and a chief-editor for the journal of the Department– Asian Journal of Marketing Management. She has been awarded by the International Journal of Operations and Production Management (Emerald) for an outstanding research paper, and by the University of Sri Jayewardenepura for her outstanding Research Performances, such as highest citation and highest h-index of the Faculty.